Thousands of Pirate Sites are Listed on WIPO’s Advertising Blacklist
The pirate site blocklist maintained by the World Intellectual Property Organization (WIPO) has grown to include well over 5,000 domain names. The list is maintained by reporters from various countries and is used by various major advertising companies to prevent money from flowing to pirate sites. Full details on this blocklist remain a mystery, for now.
Most pirate sites and apps won’t survive without ad revenue. This is why the advertising industry is seen as an ally in the fight against piracy.
Over the years, several ad-focused anti-piracy initiatives have emerged. In the UK, hundreds of advertising agencies began banning pirate sites, and the European Union chimed in as well.
These initiatives are relatively local while many pirate sites cater to a global audience. This lack of coordination motivated the World Intellectual Property Organization (WIPO) to develop a system that’s coordinated worldwide, with input from around the globe.
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