Ten years ago, Google expanded its transparency efforts by documenting all DMCA takedown notices received by the company. This was done to give the public more insight into where the “free flow of information” on the Internet is blocked. At the time Google spotted a massive increase in takedowns, but the real surge was yet to come.

Exactly ten years ago, Google expanded its transparency report with a new section dedicated to DMCA takedown requests.

For the first time, outsiders were able to see what URLs copyrights holders targeted and in what quantity.

The decision to make this information public was in part triggered by a rapid increase in removal requests. This was having an impact on the “free flow of information”, according to the search engine.

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