Takedown notices can be a useful tool for rightsholders to protect their content but it’s less productive when companies start to report their own websites as piracy havens,. This is precisely what an Indian branch of Sony Pictures did recently, and they’re not alone either.

Copyright holders send out millions of takedown notices a day, hoping to remove pirated content or making it harder to find.

The efficacy of the DMCA takedown process is open for debate but it certainly doesn’t help when companies flag their own websites as copyright infringing.

This is exactly what happened a few days ago. In a notice sent on behalf of Sony Pictures Network India, the company asks Google to remove 34 URLs from the Sony Liv platform, which is owned by Sony.

The rest of this article can be read on TorrentFreak.com

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