Google’s voluntary anti-piracy measures have gradually expanded over the years, resulting in some unique responses. When Google removes an allegedly copyright-infringing URL from its search engine, it will disable ads on this URL as well. In addition, the search engine has added a “still-in-theaters/prerelease” tag for DMCA notices, so reported sites can be punished more severely.

Roughly 25 years ago, Google started its business as a simple and straightforward search engine.

The startup swiftly captured a dominant market share and branched out into other businesses, including online advertising and video streaming.

Google is a leading player in all of these markets today. This brings in a yearly revenues of hundreds of billions of dollars, an amount that continues to go up at a rapid pace. At the same time, however, complaints from copyright holders have grown as well.

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